This study aims to enhance the Instagram Reels experience by making it smarter, smoother, and more capable of delivering content that better matches user preferences, through a redesigned approach based on user behavior.
This study aims to enhance the Instagram Reels experience by making it smarter, smoother, and more capable of delivering content that better matches user preferences, through a redesigned approach based on user behavior.
TYPE
TYPE
App Design
App Design
ROLE
ROLE
UI/UX Designer
UI/UX Designer
DURATION
DURATION
1 Week
1 Week
overview
overview
Related Reels proposes a feature that allows users to watch multi-part Reels content in a single playlist flow without needing to visit the creator’s profile and search for each video individually; as a result, the user experience becomes more seamless and uninterrupted, average watch time and completion rates increase significantly, users consume more Reels within a single session, engagement—especially comments and saves—becomes stronger, and the content gains narrative continuity that boosts creator loyalty, while profile visits decrease but overall content consumption and user retention across the platform are effectively optimized.
Related Reels proposes a feature that allows users to watch multi-part Reels content in a single playlist flow without needing to visit the creator’s profile and search for each video individually; as a result, the user experience becomes more seamless and uninterrupted, average watch time and completion rates increase significantly, users consume more Reels within a single session, engagement—especially comments and saves—becomes stronger, and the content gains narrative continuity that boosts creator loyalty, while profile visits decrease but overall content consumption and user retention across the platform are effectively optimized.
outcome
outcome
The playlist-based Reels experience creates a smoother and more continuous viewing flow, encouraging users to stay longer, consume more content within a single session, and interact more meaningfully with serialized videos. This improvement strengthens narrative continuity, increases content engagement, and enhances viewer retention.
The playlist-based Reels experience creates a smoother and more continuous viewing flow, encouraging users to stay longer, consume more content within a single session, and interact more meaningfully with serialized videos. This improvement strengthens narrative continuity, increases content engagement, and enhances viewer retention.
~20%
average viewers
average viewers
~100%
average viewing time
average viewing time
~50%
interaction
interaction
The metrics presented above are AI-assisted simulated data, created to explore potential user behavior trends and to illustrate the possible impact of the proposed feature under realistic assumptions. They do not represent real Instagram data but are used to support the design concept and outcome evaluation.